transform your purpose into influence and impact

No matter where you are in your professional journey, get the marketing strategy and support you need to go from confusion to clarity and fear to empowerment. Build confidence to lead with your authentic gifts, strengths, and skills for a more successful and purpose-led business.

Take the first step
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Helping Business Owners, Thought Leaders and Organizations Authentically Elevate Their Brand through Data-Driven Marketing Strategy

By applying a unique blend of practical insights and proven strategies, together we will help you unleash your potential and achieve your goals.

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Imagine Having a Bestie Who is also a Business Coach

THE SOULBIZ BFF PODCAST

Your business journey just got a whole lot easier—and way more fun.

The SoulBiz BFF Podcast is your solopreneur sanctuary for building a heart-centered, purpose-driven business that lights you up and attracts abundance without burnout. Hosted by Erin MacCoy, your Business Coach bestie, this podcast is designed to inspire, empower, and guide you every step of the way.

Each week, Erin blends practical strategies with intuitive insights to help you align your business with your unique energy, purpose, and authenticity. Whether you're dreaming of your first client or scaling to the next level, you'll find actionable tips, relatable stories, and plenty of encouragement to keep moving forward.

Listen in, get inspired, and start building a business that's as extraordinary as you are.

GO TO PODCAST
The podcast cover art for "Soul Biz BFF with Erin MacCoy" showcases a woman with curly hair set against a mesmerizing cosmic background, perfectly capturing the spirit of SoulBiz.
A person with curly hair and a blue jacket leans against a wooden post, smiling. Against the backdrop of a modern building with large windows and a wire gabion, their expression reflects the confidence cultivated from Erin MacCoy Coaching – Transform Your Life.

As seen in  The image shows the HuffPost logo with bold black text on a white background, flanked by teal vertical bars on each side—perfectly aligning with Erin MacCoy Coaching – Transform Your Life initiatives for clarity and impact.

Hi, I’m Erin.

With more than a decade of business coaching and a career in strategic marketing and brand building, I help entrepreneurs, small business owners, and organizations create brands that inspire and drive impact. My expertise in brand storytelling, marketing strategy, and leadership coaching equips clients to grow with clarity, confidence, and results.

My approach blends practical business strategy with personal development, recognizing that a leader’s mindset shapes their brand’s success. By aligning authentic messaging, marketing, and leadership growth, I help businesses attract, connect, and thrive—without burnout.

Learn more about me

Clients Include:

If you’ve landed here, this is your invitation to change your life.

Do you?

  • Struggle to clearly communicate your brand’s value and impact?
  • Feel stuck on how to market yourself or your business effectively?
  • Hold back from visibility due to overwhelm or uncertainty?
  • Waffle on how to position yourself as a thought leader in your industry?

Are you?

  • Ready to take control and chart a new path despite facing confusion, fear, and self-doubt?
  • Wanting practical guidance to transition from chaos to clarity?
  • Open to change and new experiences, ready to embrace real and tangible growth?
  • Tired of pushing or forcing things to work, but they don’t seem to do anything but frustrate you?

You’re not alone

I help people just like you embrace their unique purpose, lead with authenticity, and deepen their success without sacrificing their heart, purpose, or value.

Learn about my upcoming workshop
Erin MacCoy, smiling brightly, makes a heart shape with their hands while standing in front of lush greenery. Erin MacCoy Coaching – Transform Your Life.

Strategic Consulting for Sustainable Growth

Business Marketing Coaching

Elevate your business with expert strategic marketing guidance. Learn to implement practical tools and actionable plans to express your unique value. Create an authentic, impactful, and irresistible brand that your Soulmate clients can't ignore. Let’s take your business to the next level together!

Level up your business

Leadership and Communications Support

Deepen your self-awareness and align with your true purpose to build an authentic and meaningful business or organization. Access powerful tools and practices for personal growth and development. Navigate life transitions with ease and embrace new opportunities with confidence. Learn how understanding your natural gifts and energy can optimize your joy and success.

Rise up into your potential
A woman with curly hair smiles while looking at the camera, standing in front of an out-of-focus background. Erin MacCoy Coaching – Transform Your Life.

“I am so grateful for the work that I did with Erin in support of my business. She not only helped me to streamline systems to help attract and keep aligned clients, she helped me to do do so in a way that is easeful and burnout-free. I love that she incorporates a people-first approach with her deep knowledge of marketing. If you’re looking for a coach that will help you meet your goals in an efficient, effective, fun and aligned way, Erin MacCoy is your person. Thank you Erin.“

Marie, Acupuncturist and Healer

“I made the decision to really invest in self-care last year and that included a series of sessions with my revered mentor, Erin MacCoy. We delved into so many juicy subjects, including Human Design, learning to be kind and gentle and curious with myself. Erin has filled my toolbox with so many tangible and helpful tools that have changed the trajectory of the amount of joy I experience for the better. Erin has taught me the critical importance of getting proper rest and practicing consistent activities that support my best self. You will be SO glad you decided to take this journey with Erin! It’s magic.”

Megan, Sales and Account Executive

Black and white photo of a person with short blonde hair smiling, indoors with shelves and various objects in the background. The scene subtly reflects the transformative energy of Erin MacCoy Coaching – Transform Your Life.
Read More Testimonials

Read insights, get tools, and connect more deeply

Powerful resources that will support your professional journey of purpose and abundance.

Season 1 Finale: Reframing AI with Heart and Intention

May 28, 2025
As we wrap up Season 1 of the SoulBiz BFF podcast, I couldn’t imagine a...
Read More about Season 1 Finale: Reframing AI with Heart and Intention

The Voice I Almost Didn’t Use

May 21, 2025
Episode 25 of the SoulBiz BFF Podcast is here! I almost didn’t start this podcast.Not...
Read More about The Voice I Almost Didn’t Use

The Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies

May 19, 2025
Because not every business owner should approach email the same way. Let’s be honest: Email...
Read More about The Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies