Are you a local expert in your industry?
If you’re not, you’re missing a great opportunity for improving your marketing. It’s a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds street cred and builds trust.
Enjoy a big payoff
When you’re out in the community- whether it’s online or in-person- talking about your business or industry, you are presenting those listening and watching with valuable information about your brand. You are sharing knowledge that only you, as the business owner, could know. You are seen as an expert. This first step in raising your profile can help you gain followers, attract customers and make a difference in how you and your business are viewed. Positioning yourself as an expert has a big payoff if you look at it that way.
It’s a win win situation
The first step in positioning yourself as an expert is networking. Find opportunities that not only align with your brand values, but find those that challenge you to step out of your comfort zone. Stepping out of your comfort zone can only improve your public speaking skills, your connectivity skills and build confidence in ways you’re most likely not considering important right now. Try joining a networking group, Chamber of Commerce or community organization with a focus on business development. You can also start a Meet-up group. By networking with locals, you are getting out from behind your desk or computer and having the chance to share your business knowledge. It’s a win win for both of you.
One of my favorite tips for building brand awareness is to work with reporters and/or news outlets on content for their publications. For example, a couple of years ago I connected with a PR Consultant who writes for The Huffington Post. She interviewed me for an article on Cultivating Brand Ambassadors. While I didn’t directly “sell” my services, the article presented me as an expert in business branding. It was a great article to share with friends, colleagues and yes, clients and prospects.
Participate in events
Find ways to be a part of industry events. Teach a workshop on your expertise. Share knowledge in front of groups. Typically, in event settings, there is also a great opportunity to cross promote- with co-presenters or venues. Think big and find ways to work with others on events that offer people value added content by having a mix of experts in the room. Make the content meaningful and interesting. Make sure to follow up with attendees. Do a series of events. Get creative!
What are some of the ways you position yourself as an expert?
I’d love to hear from you and support you in your mission to get your brand out to the masses. Leave a comment below and let’s dialogue.