Are You a Soulpreneur? 7 Key Signs You’re Building a Purpose-Driven Business from the Inside Out

A sepia-toned image of a forest path with wooden steps and scattered leaves, surrounded by ferns and trees, captures the essence of building from the inside out. Soft, hazy sunlight filters through the foliage, akin to a soulpreneur's journey in nature's embrace.

Leading with heart takes courage.

What is a Soulpreneur, you ask? In the world of business, some entrepreneurs are in it just for the numbers, while others feel called to something more profound—something soul-stirring. If you see your business as a way to express your truest self and make a difference, you might be a Soulpreneur. This type of entrepreneur isn’t merely about making profits; it’s about creating purpose-driven impact, building authentic connections, and finding joy in each step of the journey. Here are the seven key signs that might mean you’re a Soulpreneur.


1. You’re Driven by a Purpose Beyond Profit

For a Soulpreneur, the “why” is everything. You’re motivated by a vision that extends beyond traditional business metrics. Sure, a successful business has to be financially viable, but profit alone doesn’t excite you. What fuels you is the mission—making a positive impact, helping others grow, or contributing to a cause close to your heart. When you’re a Soulpreneur, every decision, every product, every service is tied to that deeper purpose, keeping you aligned, even when challenges arise.

How to Connect to Your Purpose: Reflect on your core values. Ask yourself why you started your business in the first place. Does your daily work align with this purpose? Keep your mission front and center to remind you of the impact you’re here to make.


2. Authenticity is at the Heart of Your Brand

As a Soulpreneur, you understand that true connection begins with authenticity. Instead of a façade or carefully crafted persona, you lead with your real self—strengths, quirks, vulnerabilities, and all. You understand that people resonate with the truth, and you’re willing to be open and honest in your messaging. Your brand isn’t something you step into; it’s an extension of who you truly are.

Practical Tip: Take time to share stories that matter to you. People are drawn to realness, so don’t shy away from sharing your unique journey and values.


3. You Trust in Aligned Decision-Making

Soulpreneurs make decisions that feel right, even if those choices don’t always align with popular advice. You know that your gut instincts and inner guidance are more powerful than outside opinions. Aligned decision-making isn’t always logical; sometimes, it’s a quiet inner nudge or an idea that won’t go away. As a Soulpreneur, you know that these intuitive choices help you stay true to your purpose, guiding you toward sustainable growth and personal fulfillment.

How to Strengthen This Skill: Practice tuning into your body when you make decisions. Does the idea energize or drain you? Notice what feels expansive versus constrictive; your intuition is there to guide you toward alignment.


4. You Approach Business with Energy Awareness

Soulpreneurs understand that their energy is their most precious resource. While conventional wisdom may push “hustle culture” as a necessary evil, you know that constant striving without replenishing is unsustainable. Instead, you focus on aligning your business with your natural energy rhythms, respecting your need for rest and downtime. This awareness prevents burnout, allowing you to work in a way that feels fulfilling and joyful.

Practical Energy Tip: Incorporate energy breaks into your day—meditation, stretching, or simply a few moments of silence. Regularly reconnecting with yourself ensures you’re honoring your energy.


5. You See Challenges as Opportunities for Growth

Soulpreneurs see their business journey as a personal evolution. Each challenge isn’t just a setback; it’s a chance to grow, learn, and become a truer version of yourself. Rather than fearing failure, you embrace it as a stepping stone to understanding yourself better. Soulpreneurs know that personal growth is essential to sustainable business growth, and every obstacle can become an opportunity for transformation.

Growth Mindset Tip: When faced with a challenge, ask, “What is this here to teach me?” Embrace each experience as part of your journey, knowing that growth strengthens both your business and your personal resilience.


6. You Prioritize Aligned, Purposeful Action

Soulpreneurs take action, but they do it with intention. For you, it’s not about being busy for the sake of it; it’s about taking meaningful steps that align with your vision. You value purposeful action over endless “to-dos,” knowing that a few intentional moves can create greater impact than a hundred busy tasks. This purposeful approach helps you stay focused on what truly matters, making your work more impactful and less overwhelming.

Action Step: Try a daily or weekly practice of setting intentions. List your top three priorities aligned with your purpose and commit to taking small, meaningful actions. Quality over quantity is the Soulpreneur’s mantra.


7. You’re Committed to Building a Business Aligned with Your Inner Compass

As a Soulpreneur, you trust that inner knowing. You believe that the work you’re called to do is not random; it’s divinely inspired. Rather than forcing things to happen, you allow yourself to trust the process, leaning into the ebb and flow of business with a sense of faith. This deeper connection to your purpose lets you find joy and fulfillment in every step, knowing that your work reflects who you are at your core.

Developing Inner Trust: Spend time daily reconnecting with that inner compass. Meditate, journal, or even pull a few oracle cards if that resonates with you. When you tune in to your purpose and trust it, your path becomes clearer, and ease becomes part of your journey.


Conclusion

If you see yourself in these traits, you might just be a Soulpreneur—a purpose-driven, heart-centered entrepreneur on a mission to make a difference from the inside out. Embracing the qualities of Soulpreneurship isn’t just about growing a business; it’s about growing as a person. It’s about honoring your unique journey, embracing authenticity, and leading with intention and purpose.

So, are you ready to step fully into your role as a Soulpreneur? Let your purpose, energy, and authenticity guide you in building a business that feels like home.

If you want to understand yourself even deeper, download your Human Design chart from my website to explore how your unique design can support you on this journey. Because when your business aligns with your soul, it becomes a source of joy, fulfillment, and true impact. You can also book a Human Design reading with me to dig in further. Book a reading now.

Here’s to building a business that feels like the truest expression of you!

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Erin MacCoy

My greatest joy is shining a light on the strengths and abilities of others, allowing them to move forward with purpose and intention and without hesitation by understanding and embracing who they really are.