Posts by Erin MacCoy
“Not Ready” to Willing—and in Motion
One client’s journey from stuck to soaring Client Background:My client, a former corporate professional with two decades of experience, recently made the courageous leap into coaching. Smart, intuitive, and deeply heart-centered, she had a beautiful offer ready to go… but was caught in the all-too-familiar loop: “I’m just not ready to launch.” She had the…
Read MoreThe Sacred Business: A New Way to Lead (ft. Emily Paul)
What if your next business breakthrough wasn’t in another strategy—but in a deeper connection to yourself? I recently had the profound honor of sitting down with Emily Paul, a sacred guide for visionary leaders and entrepreneurs, for an episode of the SoulBiz BFF podcast that felt more like a spiritual transmission than an interview. Emily…
Read MoreThe VIP Onboarding System Your New Clients Will Thank You For
How to Make Every New Client Feel Like a Total Yes from Day One There’s a moment in every coaching or service-based business that feels magical… When a client says YES. They choose you.They’ve decided to invest.They’re ready to take that next step — into transformation, healing, growth, or support. But here’s the thing no…
Read MoreCASE STUDY: Feeling burnt out by content creation? You’re not alone.
How one tech leader reclaimed her voice, redefined visibility, and amplified her impact—without burning out. When my client—a tech powerhouse and a respected voice in innovation—came to me, she was teetering on the edge of burnout. On the surface, everything looked polished: She posted several times a week, stayed on trend, and engaged with her…
Read MoreSales Doesn’t Have to Feel Sleazy- New Episode!
Selling doesn’t have to feel gross. This week’s SoulBiz BFF is packed with juicy and easy how-tos! If you’ve ever poured your heart into a conversation with a potential client and then hoped they’d just say yes without you actually asking… you’re not alone. I see it all the time with heart-led entrepreneurs (and I’ve…
Read MoreSelling Without Selling Your Soul: How to Ask for the Sale Without Feeling Sleazy
Let’s talk about something that makes a lot of heart-centered business owners squirm: asking for the sale. Not hoping.Not hinting.Not “putting it out there and seeing what happens.” I mean actually asking. (Coaches, this one is lovingly written for us.) If you’ve ever finished a discovery call, a consultation, or a powerful conversation with a…
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