Posts by Erin MacCoy
Modern Communications Teams Are Evolving. Here Is What the Best Ones Do Differently.
What Actually Makes Communications Teams Exceptional, both on paper and in person. After fifteen years across agencies, nonprofits, higher education, and startups, I’ve learned that high-performing communications teams don’t happen by accident. They’re built with intention. The old playbook where marketing and communications operated in silos is dead. Today’s environment demands teams that are faster,…
Read MoreThe Truth About Purpose in 2025: It’s Not What You Think
There was a moment last year when I sat in my office, tea going cold beside me, Baxter asleep at my feet, and realized something that shook me in a surprisingly gentle way. I didn’t actually know my purpose anymore. And for someone who’s spent the last 15 years helping people find their purpose, that…
Read MoreWhat If It’s Not a Pivot, But Progress?
On the reinvention we’re all being asked to embody right now Let’s be honest: the word pivot gets thrown around a lot these days. “Oh, you’re changing your offer? Pivot.”“You’re reworking your marketing strategy? Pivot.”“You’re shifting careers, industries, identities? Definitely a pivot.” (Insert GIF of Friends’ Ross and the couch. IYKYK) But lately, I’ve been…
Read MoreThe Entrepreneur’s Real Secret Weapon: Emotional Intelligence
Why the most successful founders aren’t just smart. They’re emotionally aware…and willing to lean on that. I’ve watched brilliant entrepreneurs with groundbreaking ideas fail spectacularly. I’ve also seen founders with mediocre products build empires. The difference? It wasn’t their IQ, their network, or even their funding. It was their ability to understand and manage emotions-…
Read MoreLess Mirror, More Partner: The Coaching Shift Nobody’s Talking About
The coaching industry has long championed a hands-off approach: ask powerful questions, hold space, and trust clients to find their own answers. I built my practice on these principles. For years, they worked beautifully. But the landscape has shifted, and our methods must shift with it. The Paralysis Epidemic Today’s high-performers aren’t lacking insight. They’re…
Read MoreFireworks or Campfire?
Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…
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