Posts by Erin MacCoy
Nike Just Did Something That Made Me Stop Scrolling
Nike Just Did Something That Made Me Stop Scrolling After 40 years of “Just Do It,” Nike dropped a campaign that caught me completely off guard: “Why do it?” My first thought? Are they seriously questioning their own legendary slogan? But the more I sat with it, the more genius it became. See, we’re living…
Read MoreThe Brand-Business Development Connection: Lessons from 15 Years in the Trenches
You know that moment when you’re sitting across from a business owner and you can practically see the light bulb go off? After fifteen years of helping entrepreneurs untangle the beautiful mess where branding meets business growth, I’ve been lucky enough to witness countless “aha” moments. That instant when they realize their brand isn’t just…
Read MoreNonprofit Growth Formula: Aligning Communications, Fundraising, and Donor Engagement
After 15 years of building brands and driving growth for nonprofits, social enterprises, and mission-driven organizations, I’ve witnessed a critical gap that separates thriving organizations from those that struggle to break through the noise in today’s competitive nonprofit landscape. It’s not about having the most compelling cause or the most talented team. It’s about understanding…
Read MoreAlign the Leaders, Elevate the Mission: Uniting Executive Teams Across Corporate, Nonprofit, and Higher Ed Sectors
Over the last 12 years, I’ve had the privilege of stepping into boardrooms, strategic planning retreats, and Zoom rooms with executive teams across various sectors, including corporate, nonprofit, and higher education. My role? To listen deeply, decode complexity, and spark clarity that moves teams forward, together. At the core of every engagement is the same…
Read MoreMission-Aligned Branding: The Key to Capturing Attention, Building Trust, and Growing Your Impact
As someone who has spent over a decade helping purpose-driven leaders turn their bold visions into clear, compelling strategies, I’ve seen one truth play out across every kind of mission-focused organization: branding that isn’t aligned with your core purpose will always fall flat. In today’s oversaturated world, it’s not enough to have a meaningful mission.…
Read MoreThe Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies
Because not every business owner should approach email the same way. Let’s be honest: Email marketing advice can feel overwhelming, especially when it’s all “do this or you’ll be left behind” energy. But if you’ve ever sat down to write a newsletter and thought, this doesn’t feel like me, you’re not alone. Email marketing works…
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