Posts by sherrables
The Newsletter Faux-Pas
We’ve all been there- the uninvited newsletter in our inbox We’ve opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don’t know or don’t care about. We have not given them permission to show up in our everyday email, and we feel violated. Ok, maybe I exaggerate a…
Read MoreHope is Not a Strategy
Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was poor and it didn’t have the contact info of the…
Read More3 ways to position yourself as an expert
Are you a local expert in your industry? If you’re not, you’re missing a great opportunity for improving your marketing. It’s a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds street cred and builds trust. Enjoy a big payoff When you’re out in…
Read MoreReady-set-video!
To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you’re not doing video, you’re not being seen (or building trust). I have been doing video now for more than a year. It took…
Read MoreBranding vs Marketing: The video recap
Recently, I put together a series on the differences between Branding and Marketing. If you haven’t read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your prospects need your product or service. I also share some of…
Read MoreThe ABC’s of Marketing
Ok, this last post in the Branding vs. Marketing Series is a doozy. You might not like what I’m about to recommend. But before I recommend anything, I am going to give you a little framework to work from. Don’t worry- you’ve got this. You’ve built a brand that is meaningful. You’re doing your best…
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