Psst…want to know Marketing’s best kept secret?

By sherrables | March 18, 2018
Two people are jumping in the air with arms raised, silhouetted against a sunset by the sea—an image perfect for marketing.

Now onto Marketing in the Branding vs. Marketing blog series Recap: Marketing is what you do once your brand is established and ready for promotion out in the world. I want to focus this particular post in the series on the small business. While bigger businesses can benefit from the lesson in this post, it’s…

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Hello, is anybody home?

By sherrables | March 11, 2018
A weathered wooden door with an iron ring door knocker affixed to it, maintaining a consistent, timeless charm.

Hello, is anybody home? That’s what your website visitors think when they look at your site and the content is out of date or hasn’t been updated in a long time. That’s what your fans on Social Media think when they “drive by” your pages to see what’s up and the last post was literally…

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Be yourself when it comes to branding

By sherrables | March 5, 2018
A person with long hair, glasses, and a striped hood smiles while standing outdoors near a body of water, embodying a natural sense of branding.

Know who you are… and you’ll go far If the definition of branding is “who you are”, not “what you do” when it comes to your business, it’s important to take stock about the message, tone and voice in all of your communications. If you’re in the spa business and serenity and ease are a…

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A look at Branding vs. Marketing

By sherrables | February 26, 2018
Two simplified human figures wearing boxing gloves are facing each other, one with red gloves and the other with black. This visual element is perfect for branding, conveying a sense of confrontation or competition.

What is the difference between Branding and Marketing? When I am in front of a group talking about Branding and Marketing, I always start with a definition of both. There are a lot of ways to define Branding- even more about Marketing. Somewhere along the way, I found a simple, easy to remember definition. Branding…

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2017: A quick look back

By sherrables | January 15, 2018
A person's eyes are visible in a rearview mirror from the car interior, with a blurred 2017 city street scene in the background.

Take a look back. You can do it! As we move into 2018, it’s never a bad idea to look back at what 2017 showed us as business owners. I know, for me, I ask myself questions to help evaluate what worked and what didn’t. An important part of any planning process is analysis, and…

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2017 Homestretch: Turning a vision into a plan

By sherrables | December 11, 2017
A person meticulously planning their day using a laptop, with a coffee cup, highlighters, and a stack of papers spread out on the table.

Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often hear from busy business owners who know they need to market their business in order to grow,…

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