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Hope is Not a Strategy

Poor strategy. Poor results. I couldn't believe my ears. "I hope this flyer works," said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn't even have a logo. On top of that, the folding was poor and it didn't have the...

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3 ways to position yourself as an expert

Are you a local expert in your industry? If you're not, you're missing a great opportunity for improving your marketing. It's a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds...

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Ready-set-video!

To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you're not doing video, you're not being seen (or building trust). I have been doing video now for more than a year. It...

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Branding vs Marketing: The video recap

Recently, I put together a series on the differences between Branding and Marketing. If you haven't read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your...

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The ABC’s of Marketing

Ok, this last post in the Branding vs. Marketing Series is a doozy. You might not like what I’m about to recommend. But before I recommend anything, I am going to give you a little framework to work from. Don't worry- you've got this. You’ve built a brand that is...

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Psst…want to know Marketing’s best kept secret?

Now onto Marketing in the Branding vs. Marketing blog series Recap: Marketing is what you do once your brand is established and ready for promotion out in the world. I want to focus this particular post in the series on the small business. While bigger businesses can...

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