marketing
Fireworks or Campfire?
Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…
Read MoreThe Brand-Business Development Connection: Lessons from 15 Years in the Trenches
You know that moment when you’re sitting across from a business owner and you can practically see the light bulb go off? After fifteen years of helping entrepreneurs untangle the beautiful mess where branding meets business growth, I’ve been lucky enough to witness countless “aha” moments. That instant when they realize their brand isn’t just…
Read MoreNonprofit Growth Formula: Aligning Communications, Fundraising, and Donor Engagement
After 15 years of building brands and driving growth for nonprofits, social enterprises, and mission-driven organizations, I’ve witnessed a critical gap that separates thriving organizations from those that struggle to break through the noise in today’s competitive nonprofit landscape. It’s not about having the most compelling cause or the most talented team. It’s about understanding…
Read MoreThe Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies
Because not every business owner should approach email the same way. Let’s be honest: Email marketing advice can feel overwhelming, especially when it’s all “do this or you’ll be left behind” energy. But if you’ve ever sat down to write a newsletter and thought, this doesn’t feel like me, you’re not alone. Email marketing works…
Read More5 Ways to Reduce Decision Fatigue as a Business Owner
You know that feeling when even choosing what to eat for lunch feels like a monumental task? You’re not lazy. You’re not scattered.You’re likely experiencing decision fatigue—and as a business owner, it’s one of the sneakiest energy leaks that can quietly drain your joy, your clarity, and your bottom line. Let’s break it down. What…
Read MoreCASE STUDY: Feeling burnt out by content creation? You’re not alone.
How one tech leader reclaimed her voice, redefined visibility, and amplified her impact—without burning out. When my client—a tech powerhouse and a respected voice in innovation—came to me, she was teetering on the edge of burnout. On the surface, everything looked polished: She posted several times a week, stayed on trend, and engaged with her…
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