Social Media
5 small business marketing challenges (and how to crush them)
We all face marketing challenges in small business Small businesses, I feel you. I really do. I am also a small business owner who has goals and dreams of success. Sometimes, in small business, we get stuck in our day-to-day survival and client work. Sometimes, we are just plain overwhelmed. In this post, I want…
Read MoreThe Newsletter Faux-Pas
We’ve all been there- the uninvited newsletter in our inbox We’ve opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don’t know or don’t care about. We have not given them permission to show up in our everyday email, and we feel violated. Ok, maybe I exaggerate a…
Read MoreHope is Not a Strategy
Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was poor and it didn’t have the contact info of the…
Read More2017 Homestretch: Turning a vision into a plan
Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often hear from busy business owners who know they need to market their business in order to grow,…
Read MoreWhat’s your one thing: Evaluation Matters
How is your “one thing” making an impact? In this week’s Monday Marketing Minute, we evaluate what’s working and what’s not- and what’s next as we near the finish line in 2017. This week’s it’s all about evaluating your efforts and making sure that what you’re doing is landing the way you want it to…
Read MoreHow will you finish strong in 2017?
In this week’s Monday Marketing Minute, we look at kicking it into high gear towards the finish line of 2017. What is your one thing?
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