Social Media
Beginning with brand makes content marketing a snap
What makes for great content these days? In a world where we are bombarded with messages all day long, we are often refreshed and rejuvenated when we read content that is meaningful to us. However, one person’s meaningful content is another person’s spam, and it’s critical to know how to avoid spamming up a prospect…
Read MoreOnline reviews help to define your brand
Are you a review reader? Your customers are. And get this: They will listen to, and heed, the advice of people they don’t know on a review site. It happens all the time. How many times have you gone to Yelp! or other review sites to find a good taco place? We’ve all done it.…
Read MoreMake mobile marketing a part of your plan for 2018
How is your marketing plan mobile-friendly?
Read MoreInspired blogging for the non-writer
Blogging matters. One of the best marketing tactics around is blogging. A blog provides dynamic and new content to your website. Search engines love new content. They are constantly looking for it. If you want to be noticed by Google and others, you have to blog. Period. Repeat. Stuck for ideas on what to write…
Read More3 quick and easy newsletter essentials
Newsletters are the best and easiest way to convert clients A newsletter is a tool used in reaching your target audiences. These are the folks who have signed up to communicate with you, so your content better be good! Here are a few essentials to consider when you’re putting together a newsletter: Wow them…
Read MoreWhere are your people hanging out?
Where do your target audiences hang out online? Last week we looked at the very beginnings of developing a buyer persona or an audience profile. Once you have that in hand, in detail mind you, it’s time to determine where they are hanging out- in particular, on Social Media. Yes, yes, I know some of…
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