Uncategorized
What If It’s Not a Pivot, But Progress?
On the reinvention we’re all being asked to embody right now Let’s be honest: the word pivot gets thrown around a lot these days. “Oh, you’re changing your offer? Pivot.”“You’re reworking your marketing strategy? Pivot.”“You’re shifting careers, industries, identities? Definitely a pivot.” (Insert GIF of Friends’ Ross and the couch. IYKYK) But lately, I’ve been…
Read MoreMission-Aligned Branding: The Key to Capturing Attention, Building Trust, and Growing Your Impact
As someone who has spent over a decade helping purpose-driven leaders turn their bold visions into clear, compelling strategies, I’ve seen one truth play out across every kind of mission-focused organization: branding that isn’t aligned with your core purpose will always fall flat. In today’s oversaturated world, it’s not enough to have a meaningful mission.…
Read MoreInclusive Marketing: Why Ethical Strategies Are Non-Negotiable in 2025
We’re not just selling anymore—we’re storytelling. Connecting. Co-creating. In 2025, the most impactful marketing isn’t just flashy or persuasive—it’s deeply ethical, intentional, and inclusive. As mission-driven business leaders, we have an opportunity (and a responsibility) to present our messaging in ways that support the bottom line and humanity. It’s time to go beyond the checkboxes…
Read MoreAre You a Soulpreneur? 7 Key Signs You’re Building a Purpose-Driven Business from the Inside Out
Leading with heart takes courage. What is a Soulpreneur, you ask? In the world of business, some entrepreneurs are in it just for the numbers, while others feel called to something more profound—something soul-stirring. If you see your business as a way to express your truest self and make a difference, you might be a…
Read MoreErin MacCoy Featured on Tactical Magic Podcast Ep. 234
Erin recently guested on Molly Mandelberg’s Tactical Magic Podcast to chat Human Design, soulful entrepreneurship, and leaning into what lights you up and letting go of what no longer serves your purpose. LISTEN NOW SHOW NOTES:Erin MacCoy is a Human Design and Business Coach dedicated to empowering heart-centered entrepreneurs and soulful seekers. With a decade…
Read MoreIntuitive Decision-Making: How Human Design Can Enhance Your Business Intuition
As heart-centered entrepreneurs, your journey is not just about building a business, it is a profound voyage of discovering your true self and aligning this understanding with your professional endeavors. At the core of this alignment lies intuitive decision-making, a process significantly enriched by the principles of Human Design. Let’s embark on this empowering exploration…
Read More