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Love you more
Last weekend I had the opportunity to attend a Spring Equinox Healing gathering at a local yoga studio in my area. It was touted as part yoga, part intention setting, and part sound bath, all for the purposes of generating new ideas and creativity for the season. The two women taking the group through the…
Read MoreYou’re doing the best you can. Truly.
As a member of a BNI (Business Networking International) group, I was tasked with providing networking education to our membership. I wanted to take a minute to share one of my latest “Ed Moments” that feels really timely right now. It feels like a good reminder. “We take this moment to break from our regularly…
Read MorePandemic Fatigues Takes a Toll on Marketing Effectively
Business owners are experiencing real pandemic fatigue. Everyone is online offering up their services and products to the masses, so it’s extra difficult to feel like you can find a way to stand out. In this post, I am sharing my personal favorite marketing in a pandemic recommendations that can help you do just that.
Read MoreWhat’s your plan to pivot?
Pivot. The word of the COVID19 era. As businesses and entrepreneurs look at what’s next, it’s inevitable to run into the buzz word of the pandemic. What does Pivot mean to you and your business? We have to be thoughtful, and nimble, as we consider the best next steps for moving forward and thriving in…
Read More3 ways to position yourself as an expert
Are you a local expert in your industry? If you’re not, you’re missing a great opportunity for improving your marketing. It’s a long-term, slow-burn way of raising your profile and increasing the awareness of your business. Positioning yourself as an expert builds street cred and builds trust. Enjoy a big payoff When you’re out in…
Read MoreBranding vs Marketing: The video recap
Recently, I put together a series on the differences between Branding and Marketing. If you haven’t read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your prospects need your product or service. I also share some of…
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