Coaching Programs

Consultation

20 minutes

Phone

Free

FREE

Let’s get acquainted and determine if working together is a good fit for each of us. We’ll cover expectations, goals and other objectives.

Marketing Strategy Session

60 minutes

1 session

$297.00

Phone/In-person/Virtual

Discover what’s next for your business

Let’s hit it hard for an hour and talk about what’s needed to make your business viable and profitable when it comes to marketing, communications and outreach to your target audiences. 

I will bring my brand and marketing expertise, and you will bring your business, goals and dreams. Together, we will discover what you and your business need to turn your dreams into reality.

In 60 short minutes, you’ll have a professional evaluation of your business and a prescription for achieving the next level of success, including a set of 5 strategic and easy to follow steps to get your business moving and shaking!

Whether you are new to business and just starting out or an established business owner or entrepreneur, this session brings value and strategy to set the course…and make it happen.

Marketing Kick-Start Program

3 coaching sessions

45-60 minutes each

Inquire for pricing

Phone/Virtual/In-person

A coaching 3-pack

Does your business need direction and marketing support? Maybe you’ve been doing the “same old, same old” for too long and not seeing any results?

Look no further than the Marketing Kick-Start Program. This 3-session program is perfect for businesses looking for short-term marketing support to jump-start initiatives and reach goals. You want to energize your marketing efforts? This is the program for you!

In just three coaching calls, you will get a comprehensive analysis of your marketing efforts and a revitalized and relevant marketing plan to boost your efforts and get results.

What you get
  • Personalized marketing support,
  • 3 coaching calls,
    • Call 1: Branding evaluation (45 min.)
    • Call 2: Website/Social Media evaluation (45 min.)
    • Call 3: Marketing Planning & Strategy session (45 min.)
  • 1 recap email after every session with actionable steps — including a simple-to-follow 5-step marketing plan after the third call,
  • Access to my marketing arsenal of articles, links, and other marketing support documents that can help your progress,
  • Access to my network colleagues who can lend support to the implementation of your marketing plan,
  • Unlimited email communication, and
  • Access to Erin MacCoy Coaching FB community and newsletter.

Business Marketing Revamp

4 coaching sessions

60-90 minutes each

Inquire for pricing

Phone/Virtual/In-person

A coaching 4-pack

Whether you’re just starting out with your new business or even a few years into it, it can be overwhelming. Often, nothing gets done on the business, only in it. There is so much to do and it’s hard to know where to focus your time and energy, in order to get needed results and cash flow. This 4-pack takes a deep dive into the business you have and the business you want, and gives you a comprehensive and impactful to-do list to manage your next steps.

1st call: We’ll discuss where you’re at, what’s working and what’s not working. We’ll also look at your vision and your goals for your brand new business.

2nd call: We’ll talk about one of the following topics:

  • Your products and services and the pricing and packaging possibilities for streamlining your sales funnel or pipeline, or
  • Your target audiences and how to reach them, or
  • Your key messages and how to communicate them more effectively to increase trust and sales.

3rd call: We’ll create a marketing plan that feels right for you and keep overwhelm and doubt to a minimum and confidence at a maximum.

4th call:  We’ll create a timeline and schedule for implementation. Once we have determined next steps, we can plan for continued accountability and progress reporting in additional sessions.

What you get
  • Personalized marketing support,
  • 4 coaching calls on the following relevant topics:
    • Call 1: State of the Business + Vision and Goals (60 mins.)
    • Call 2: Product Pipeline + Pricing or Target Audiences or Key Messaging (60 mins.)
    • Call 3: Marketing Plan (60 mins.)
    • Call 4: Timeline for implementation (60 mins.)
  • Homework! You will receive a post-session e-mail with specific steps for action, including a marketing plan and implementation timeline with budget estimates and resources.
  • Access to my marketing arsenal of articles, links, and other marketing support documents that can help your progress,
  • Access to my network colleagues who can lend support to the implementation of your marketing plan, and
  • Access to the Erin MacCoy Coaching FB Community.

SMART Marketing Method

Monthly Model

45 or 60 minutes

Inquire for pricing

Phone/Virtual

1:1 Signature Coaching Sessions

When it comes to marketing your business, do you get overwhelmed and often confused about what to do first … or even next? Do you worry that you’ll do the wrong thing at the wrong time?

The SMART Marketing Method is Erin MacCoy Coaching’s Signature Program that helps businesses get clear and on track both in business branding and marketing strategy. It’s a small business owner’s guide for getting marketing done… and done right!

Based on an evaluation of your goals and desired outcomes, we will work together to build a strategy based on The SMART Marketing Method and execute the directives we determine as needed to grow your business.

Together, we will go from zero to hero, from brand concept to marketing strategy… and get it done together.

This 3, 6, or 9 month program is perfect for business owners looking for a professional to manage and help implement their marketing plan or projects over time.

What you get
  • The SMART Marketing Method comprehensive e-book of marketing resources, materials and killer course content,
  • The beginnings of your comprehensive brand story, including a SWOT analysis, 3 key messages and a Unique Selling Proposition,
  • Up to 3 buyer personas for use in marketing planning,
  • Marketing plan overview with tactics,
  • Homework! You will receive a post-session e-mail with specific steps for action,
  • Access to my marketing arsenal of articles, links, and other marketing support documents that can help your progress,
  • Access to my network colleagues who can lend support to the implementation of your marketing plan, and
  • Access to the Erin MacCoy Coaching FB Community and newsletter.

Each component of The SMART Marketing Method has straightforward homework essentials that the business owner must complete. Don’t worry, it’s all about you and your business, and what you already know, so it won’t be hard to do.

At the completion of this series, you will have everything you need to align, re-direct, or energize your marketing to new levels of success.

The SMART Marketing Method Group Sessions

5 group sessions, group limited to 6 business owners

Sessions vary in length

Inquire for pricing

NEW!

When it comes to marketing your business, do you get overwhelmed and often confused about what to do first…or even next?

The SMART Marketing Method is Erin MacCoy Coaching’s interactive Signature Coaching Program that helps businesses get clear and on track both in business branding and marketing strategy. It’s a small business owner’s guide for getting marketing done… and done right! 

To complete The SMART Marketing Method, you will participate in 5 ONLINE sessions with other small business owners just like you, on the following topics:

  1. What is Branding?
  2. Defining & Identifying Your Target Audiences
  3. Creating Messaging That Matters
  4. Building a Marketing Plan

BONUS 5th SESSION: Content Planning 101!

Together, we will go from zero to hero, from brand concept to marketing strategy.

What we'll create and develop
  • The beginnings of your comprehensive brand story,
  • The beginnings of your content marketing: a SWOT analysis, 3 key messages and a Unique Selling Proposition,
  • Up to 3 buyer personas for use in marketing planning,
  • A marketing plan overview with tactics,
  • Ideas for making sure your business is ready for growth.
What you get
  • 3 60 minute sessions, 1 90-minute session, and 1 BONUS 30-minute session for a total of 5 intensive sessions on marketing your business for the win,
  • Personalized marketing support,
  • Group support from other business owners just like you,
  • The SMART Marketing Method comprehensive e-book of marketing resources, materials and killer course content,
  • Homework! You will receive a post-session e-mail with specific steps for action,
  • Access to my marketing arsenal of articles, links, and other marketing support documents that can help your progress,
  • Access to my network colleagues who can lend support to the implementation of your marketing plan,
  • 1 individual coaching session with me (30 mins) during the course,
  • Access to the Erin MacCoy Coaching FB Community, SMART Marketing Private Facebook group and newsletter.

Each component of The SMART Marketing Method has straightforward homework essentials that the business owner must complete. Don’t worry, it’s all about you and your business, and what you already know, so it won’t be hard to do.

At the completion of this series, you will have everything you need to align, re-direct, or energize your marketing to new levels of success.

Choose Your Own (Marketing) Adventure

3 custom coaching calls

60 minutes each

Inquire for pricing

Phone/Virtual

A customized deep dive into topics of your choice, all in the name (and aim) of growing your business

Select the areas of marketing you wish to strengthen and solidify and let’s work on getting that done — together!

Consider each of the topics below one, 60-minute session of in-depth topical marketing coaching. At the end of each results-oriented session, you will have actionable steps to set in motion the work we do together. Plus, you’ll feel confident in taking those next steps.

Choose from
  • How to attract your ideal target customer or client,
  • Create a product or service pipeline they can’t resist,
  • Convert curious prospects to loyal customers,
  • Develop stellar content for your website,
  • Use Social Media to connect and win a following,
  • Clarify your brand story for the win,
  • Develop purposeful and impactful communications and outreach tactics,
  • Create employee brand ambassadors who sing your praises,
  • Price and package your products or services effectively,
  • Become the expert in your business that you are,
  • Generate content that means business,
  • Create the gateway product of their dreams.

Request any topics within your business that aren’t mentioned here for a more customized 3-pack of coaching.

We will use each coaching call to address and conquer your marketing concerns and challenges.

What you get
  • Personalized marketing support,
  • Customized content based on where you need the most support in marketing your business,
  • A recap e-mail after each coaching call with specific steps for action,
  • Any marketing resources from my professional programs including articles, links, and other marketing support documents,
  • Connection to my professional network of marketing colleagues who can lend support to the implementation of your marketing plan if you need it,
  • Access to the Erin MacCoy Coaching FB Community and newsletter.
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