CASE STUDY: Feeling burnt out by content creation? You’re not alone.
How one tech leader reclaimed her voice, redefined visibility, and amplified her impact—without burning out.
When my client—a tech powerhouse and a respected voice in innovation—came to me, she was teetering on the edge of burnout.
On the surface, everything looked polished: She posted several times a week, stayed on trend, and engaged with her audience.
But behind the scenes, she felt like she was drowning in noise, disconnected from her message, and trapped in a loop of content creation that no longer felt aligned with her values or vision.
“I was producing a ton of content, but I wasn’t sure who I was doing it for anymore. I felt like I was performing, not leading.”
She was caught in the content treadmill, pushing out posts for the sake of staying visible—because that’s what leaders are supposed to do, right?
We took a different approach.
Instead of adding more, we made space for meaningful. We hit pause on all social and news media for two weeks. No posts. No pressure. No performance.
That space was the turning point. She reconnected with her core message, remembered why she started sharing her voice, and chose intentional visibility over performative consistency.
Because let’s be honest—everyone loves a good before and after. It’s why we binge HGTV shows. We’re wired to notice transformation. And this was her “after moment.”
Before
- Posting 4–5 times per week with inconsistent engagement
- Constant pressure to create content “just to stay relevant”
- Depleted energy, minimal ROI from visibility efforts
- Disconnected from her mission and message
- Getting lost and discouraged by comparing herself to others
After
- Reduced posting to 2 high-impact posts per week
- Grew average engagement per post by 41%
- Increased inbound inquiries for speaking, consulting, and collaborations by 23%
- Cut her content production time by half, freeing up hours each week for deep work, strategic thinking, and rest
- Reported a 90% improvement in mental clarity and emotional bandwidth (biggest win of all!)
- Reclaimed her presence as a calm, confident, and trusted voice in her field
- Empowered to post because it felt connective over chaotic and depleting
“I didn’t realize how much noise I had normalized. When I cleared the clutter, I found my voice again—and my audience responded.”
If you’ve been feeling the pressure to “just keep posting” or measuring your success by how many times a week you show up online, take this as your permission slip:
You don’t have to be everywhere to be effective. You don’t have to be loud to be heard. You just need to lead with clarity, consistency, and conviction.
Ready for your version of the after?
Connect with me to learn more about reducing the noise to amplify the meaning in your message.
