The Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies

Because not every business owner should approach email the same way.

Let’s be honest: Email marketing advice can feel overwhelming, especially when it’s all “do this or you’ll be left behind” energy. But if you’ve ever sat down to write a newsletter and thought, this doesn’t feel like me, you’re not alone.

Email marketing works when it aligns with your natural way of expressing, connecting, and running your business.

Also, according to Litmus Research, the ROI on email marketing is 33%, which is far higher than social media’s average of less than 26%. Why? Because email builds trust.

Over the past decade coaching hundreds of entrepreneurs, I’ve seen five distinct working styles that show up repeatedly. Each style has its own rhythm, strengths, and creative flow, and each one needs a different approach to email to make it sustainable and successful.

I’ve identified the five separate “types” below based on my years as a coach. Read on to see which one you see yourself as:

The Multi-Passionate Creative

You have a thousand ideas and want to share all of them.

You’re someone who can’t be boxed in… and your emails shouldn’t be either. Trying to “stay on topic” too strictly will kill your momentum. Your audience loves you for your range and your energy. Give them variety, not just consistency.

Your strategy:

• Think in themes, not strict topics. Let your emails rotate between stories, tips, behind-the-scenes shares, and things you’re excited about.
• Use a “newsletter-within-a-newsletter” format so you can showcase multiple things at once.
• Batch-write when you’re feeling inspired, and schedule them out over time.

Permission slip: You don’t have to pick just one thing to talk about. Your mix is your magic.

The Energized Builder

You love to take action, and you thrive when you’re excited about something.

When you’re lit up about your offer, you can talk about it all day. But when you’re not feeling it? Crickets. The key is learning how to bottle that enthusiasm and use it to your advantage without forcing it.

Your strategy:

• Let your emails be fueled by your excitement. Create campaigns when you’re in the zone.
• Keep an “idea vault” of things that spark your interest and pull from it when you’re ready to write.
• Short, high-energy emails work best. Include clear calls to action (you’re great at closing when you’re in alignment!).

Permission slip: If it feels like a “should,” pause. Your magnetism comes from being genuinely into what you’re sharing.

The Strategic Guide

You love diving deep and offering meaningful insights.

You have a gift for making people feel seen, and your email list can become a powerful place to share thoughtful reflections that spark trust and loyalty. You don’t need to send a million emails to be effective. Quality over quantity is your superpower.

Your strategy:

• Share one idea per email, and go deep. Your audience will appreciate the wisdom.
• Use storytelling and lived experience to illustrate your points.
• Consider a biweekly or monthly rhythm… just enough to stay top of mind without pressure.

Permission slip: You don’t have to be loud or frequent to make an impact. One well-timed, heartfelt email can do more than ten templated ones.

The Reflective Observer

You see things others miss, and you offer valuable perspective.

You tend to pick up on subtle shifts in your audience, market, and even the world around you. Your emails shine when you share these insights gently but powerfully, helping people feel like they’re not alone.

Your strategy:

• Collect your observations throughout the week and write when something really lands.
• Use a voice that feels personal, conversational, and calm.
• Let your audience know you’re someone who speaks when there’s something to say, not just to fill space.

Permission slip: Your quiet wisdom is needed. You don’t have to shout to be heard.

The Bold Visionary

You have strong ideas and a big message. You’re here to shake things up.

You’re not afraid to stand out. When you channel your voice into your email marketing, you become unforgettable. But if you try to sound like everyone else, you lose your spark. Be direct. Be honest. Be bold.

Your strategy:

• Use email to launch your ideas, movements, and products.
• Write like you’re talking to your inner circle. No fluff, all clarity.
• Build anticipation with bold subject lines and punchy writing.

Permission slip: You’re not for everyone, and that’s the point. Let your emails filter in the people who are ready for your fire.

Final Thoughts:

There’s no one-size-fits-all approach to email marketing, and there never has been.

The best email strategy is the one that helps you:
– Stay consistent without burning out
– Feel excited to share instead of pressured to perform
– Build relationships that turn readers into raving fans

So before you write your next email, pause and ask yourself: What kind of communicator am I, really?

When your email strategy is aligned with who you are, everything feels easier- and your people feel it too.

Want help aligning your marketing to your unique style?
That’s exactly what I do. Let’s chat, and we can determine how we can create a strategy that fits you and attracts your ideal clients.