Caught Between Experience and Algorithms? What GenX Entrepreneurs Need to Hear Right Now
If you’re a GenX entrepreneur trying to run a business in today’s digital world, you’re not imagining it—it’s fast, overwhelming, and constantly changing.
And if you’ve ever caught yourself thinking, “I didn’t sign up for this much tech,” or “I’m too far behind to catch up,” this week’s episode of SoulBiz BFF is for you.
I had the absolute joy of sitting down with Jen Lang—a voice and energy coach, soul-led entrepreneur, and wise 4/6 Emotional Projector—to talk about what it really means to grow a purpose-driven business in a world that moves at digital speed.
And we got honest.
Because so many of us in our 40s and 50s are trying to bridge two different worlds:
- The one we built our early careers in—based on networking, referrals, and relationships
- And the one we’re building our current businesses in—based on social media, AI, and constantly shifting online strategies
It’s no wonder so many GenX business owners feel like they’re playing catch-up.
But here’s the message Jen and I both wanted to share:
You’re not behind. You’re exactly where you’re meant to be.
In This Episode, We Talk About:
- The real mindset shift GenX entrepreneurs need to make in order to thrive in the digital space
- How to use technology in a way that supports your energy, not drains it
- Why your experience is an advantage (not something to downplay)
- How to find your own rhythm in a noisy, fast-moving online world
- The importance of voice, visibility, and authentic communication in your business journey
Jen also shares how she helps entrepreneurs and creatives reconnect to their voice—both the literal and metaphorical one—so they can show up clearly, confidently, and in alignment with their purpose.
If you’re feeling like the business world is spinning too fast, or like you need to become someone you’re not just to succeed online, this episode will bring you back to center.
This conversation is a permission slip.
To slow down.
To do things your way.
To trust that your lived experience is enough.
Because business doesn’t have to be loud to be powerful.
And alignment will always win out over algorithms.
After you listen, I’d love to know: What part of this conversation resonated most with you?
