Step-by-Step Guide to Building a Soul-Aligned Business from Scratch

Close-up of a vibrant red Bromeliad flower with water pooled in its center and droplets scattered on its petals, much like the intricate details you pay attention to when crafting a soul-aligned business.

Starting a business is an exciting journey, but if you desire to create a business aligned with your soul that lights you up and reflects your purpose, the process becomes even more profound. Creating an authentic business requires a deeper level of intention, starting with understanding yourself energetically.

The good news? Building a business aligned with your soul’s purpose is not only possible but can also feel deeply fulfilling. In this post, I’ll show you how to use practical steps and tools to connect with your unique energetic blueprint and build a business that feels in perfect harmony with who you are.

Step 1: Know Your Energy Type

One of the best ways to tap into your unique energetic blueprint is through Human Design. If you’re not familiar with it, Human Design is a system that combines astrology, I Ching, Kabbalah, and the chakra system with modern science to help you understand your personal energy dynamics.

There are five main Energy Types in Human Design—Manifestors, Generators, Manifesting Generators, Projectors, and Reflectors. Each has its own strengths and ideal way of operating in the world. Understanding your Energy Type helps you tap into how you’re naturally wired to create, make decisions, and work with others.

Here’s a quick rundown of the Energy Types:

  • Manifestors: You’re a natural initiator, here to start things. Your power lies in making things happen and following your instincts.
  • Generators and Manifesting Generators: You thrive when you respond to opportunities. You have incredible stamina and energy when doing what lights you up.
  • Projectors: You’re here to guide others. Success comes when you wait for recognition and invitation before sharing your wisdom.
  • Reflectors: You are a mirror for the environment around you. Your role is to observe and reflect, and you work best with a lot of space and time to make decisions.

Action step: Find out your Energy Type by getting your free Human Design chart online on my website. Once you know your type, consider how to apply it to your business. Are you meant to initiate (Manifestor), respond to opportunities (Generators and Manifesting Generators), wait for invitations (Projectors), or mirror your environment (Reflectors)? This insight will give you clarity about how to take aligned action.

Step 2: Clarify Your Soul’s Purpose

Building a business that aligns with your soul’s purpose starts with uncovering what that purpose is. This is often a process of peeling back the layers and reconnecting with the essence of what you love and what lights you up.

Your soul’s purpose isn’t necessarily tied to a specific job or business niche—it’s the feeling and impact you want to create in the world. For some, it’s about teaching and guiding others, for others, it’s about bringing beauty, healing, or innovation into the world.

Reflection questions:

  • What activities make you feel most alive and energized?
  • What skills or talents do people naturally come to you for?
  • What problems in the world are you most passionate about solving?
  • What would you do if you knew you couldn’t fail?

Action step: Journal these questions and see what comes up. Don’t rush the process—let yourself explore and dream without limitations. Often, your soul’s purpose is something you’ve been drawn to your whole life, so allow yourself to reconnect with those passions.

Step 3: Align Your Business Idea with Your Purpose

Once you have clarity on your soul’s purpose and energetic blueprint, the next step is to align your business idea with that more profound purpose. This doesn’t mean you need to reinvent the wheel. You may already have a business idea that can be tweaked or shifted to align more closely with your purpose.

For example, if your purpose is to inspire others, your business may focus on coaching, writing, or creating inspiring content. If your purpose is to heal, your business may involve wellness, therapy, or alternative healing.

Action step: Brainstorm business ideas that align with your purpose. Consider how you can infuse your passions and gifts into your offerings. For instance, if you’re passionate about health and fitness, could you create a wellness business that focuses on holistic, soul-centered approaches to fitness?

Step 4: Create Soul-Aligned Goals

Once you’ve aligned your business idea with your purpose, the next step is to set clear, actionable goals that keep you moving forward. But these aren’t just any goals—they’re soul-aligned goals. These goals feel expansive, exciting, and aligned with your unique energy.

Instead of setting goals based purely on external success (e.g., “make $100K in six months”), think about how you want to feel and the impact you want to create.

Examples of soul-aligned goals:

  • “Create a business that gives me freedom and allows me to work with clients I love.”
  • “Build a brand that inspires people to live more authentically and joyfully.”
  • “Help 100 people improve their wellness through holistic practices.”

Action step: Write down 3–5 goals that align with your soul’s purpose and feel truly exciting. These goals should feel energizing and connected to your deeper desires.

Step 5: Take Aligned Action (and Listen to Your Gut)

Now comes the fun part—taking action! But not just any action—aligned action. You don’t need to hustle or grind yourself into burnout. Instead, tap into your unique Human Design strategy to guide your steps.

For example, if you’re a Generator or Manifesting Generator, wait to respond to opportunities that light you up. If you’re a Projector, wait for invitations and recognition before diving in. Trust your gut instincts to guide you toward the right next steps.

Action step: Every day, ask yourself: “What is the most aligned action I can take today?” Listen to your body and follow your intuitive nudges.

Step 6: Honor Rest and Integration

Building a soul-aligned business isn’t about working nonstop but honoring your need for rest and integration. When you rest, reflect, and recharge, you create space for deeper inspiration and clarity.

Remember, true alignment comes when you honor your work and well-being.

Action step: Build rest and reflection time into your schedule. Whether it’s a daily walk, meditation, or journaling session, give yourself space to integrate your experiences and recharge your energy.


Creating a business that is aligned with your soul’s purpose is an incredible journey of self-discovery, empowerment, and authenticity. By tapping into your unique energetic blueprint, setting soul-aligned goals, and taking action from a place of inner clarity, you’ll build a business that not only thrives but also feels deeply fulfilling and aligned with who you truly are.

If you’re ready to dig deeper into your Human Design and learn how to align your business with your soul’s purpose, let’s connect. Together, we can create a roadmap that helps you build a business that feels authentically you.

BOOK YOUR ILLUMINATE YOUR PATH WITH HUMAN DESIGN SESSION NOW

Erin MacCoy

My greatest joy is shining a light on the strengths and abilities of others, allowing them to move forward with purpose and intention and without hesitation by understanding and embracing who they really are.