Fireworks or Campfire?

By Erin MacCoy | September 30, 2025

Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…

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Nike Just Did Something That Made Me Stop Scrolling

By Erin MacCoy | September 16, 2025

Nike Just Did Something That Made Me Stop Scrolling After 40 years of “Just Do It,” Nike dropped a campaign that caught me completely off guard: “Why do it?” My first thought? Are they seriously questioning their own legendary slogan? But the more I sat with it, the more genius it became. See, we’re living…

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