Posts Tagged ‘brand strategy’
Fireworks or Campfire?
Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…
Read MoreThe Brand-Business Development Connection: Lessons from 15 Years in the Trenches
You know that moment when you’re sitting across from a business owner and you can practically see the light bulb go off? After fifteen years of helping entrepreneurs untangle the beautiful mess where branding meets business growth, I’ve been lucky enough to witness countless “aha” moments. That instant when they realize their brand isn’t just…
Read MoreInclusive Marketing: Why Ethical Strategies Are Non-Negotiable in 2025
We’re not just selling anymore—we’re storytelling. Connecting. Co-creating. In 2025, the most impactful marketing isn’t just flashy or persuasive—it’s deeply ethical, intentional, and inclusive. As mission-driven business leaders, we have an opportunity (and a responsibility) to present our messaging in ways that support the bottom line and humanity. It’s time to go beyond the checkboxes…
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