Mission-Aligned Branding: The Key to Capturing Attention, Building Trust, and Growing Your Impact

By Erin MacCoy | July 2, 2025
Illustration of four hanging light bulbs with one brightly glowing orange, surrounded by rays, signifying it being lit—perfectly capturing the spirit of Erin MacCoy Coaching – Transform Your Life.

As someone who has spent over a decade helping purpose-driven leaders turn their bold visions into clear, compelling strategies, I’ve seen one truth play out across every kind of mission-focused organization: branding that isn’t aligned with your core purpose will always fall flat. In today’s oversaturated world, it’s not enough to have a meaningful mission.…

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Inclusive Marketing: Why Ethical Strategies Are Non-Negotiable in 2025

By Erin MacCoy | April 2, 2025
A crumpled paper labeled "Marketing Strategy" on a wooden table with books, an iron, a plant, and pens scattered around.

We’re not just selling anymore—we’re storytelling. Connecting. Co-creating. In 2025, the most impactful marketing isn’t just flashy or persuasive—it’s deeply ethical, intentional, and inclusive. As mission-driven business leaders, we have an opportunity (and a responsibility) to present our messaging in ways that support the bottom line and humanity. It’s time to go beyond the checkboxes…

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