The Truth About Purpose in 2025: It’s Not What You Think

Silhouette of a person standing under a starry sky with the Milky Way visible, against a colorful gradient horizon.

There was a moment last year when I sat in my office, tea going cold beside me, Baxter asleep at my feet, and realized something that shook me in a surprisingly gentle way. I didn’t actually know my purpose anymore. And for someone who’s spent the last 15 years helping people find their purpose, that…

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Less Mirror, More Partner: The Coaching Shift Nobody’s Talking About

The coaching industry has long championed a hands-off approach: ask powerful questions, hold space, and trust clients to find their own answers. I built my practice on these principles. For years, they worked beautifully. But the landscape has shifted, and our methods must shift with it. The Paralysis Epidemic Today’s high-performers aren’t lacking insight. They’re…

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Nike Just Did Something That Made Me Stop Scrolling

Nike Just Did Something That Made Me Stop Scrolling After 40 years of “Just Do It,” Nike dropped a campaign that caught me completely off guard: “Why do it?” My first thought? Are they seriously questioning their own legendary slogan? But the more I sat with it, the more genius it became. See, we’re living…

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“Not Ready” to Willing—and in Motion

The word "Ready" is highlighted in green on a printed page, symbolizing motivation and readiness to change, with the surrounding text visible but out of focus.

One client’s journey from stuck to soaring Client Background:My client, a former corporate professional with two decades of experience, recently made the courageous leap into coaching. Smart, intuitive, and deeply heart-centered, she had a beautiful offer ready to go… but was caught in the all-too-familiar loop: “I’m just not ready to launch.” She had the…

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