One of the Best Marketing Strategies for Small Businesses? Do a Great Job.

A man at a checkout counter smiles at a woman making a contactless payment with her smartphone, appreciating the great job small businesses do in embracing modern marketing strategies. Sunglasses rest on the counter, and shelves with boxed products fill the background.

When you think of “marketing,” what comes to mind? Social media? Paid ads? SEO? Sure, those are all important, sometimes pricey, pieces of the puzzle. But for small businesses—especially those with limited budgets—there’s one strategy that trumps them all: Do a great job. Consistently. Delivering on your promises (and even going the extra mile) is…

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Why Women Compete Instead of Collaborate—And How We Can Change It

A poster declares, "I AM A WOMAN ON A MISSION TO..." encircled by sticky notes featuring handwritten quotes and messages, highlighting the power of change through collaboration.

I’ll be honest—I’ve caught myself feeling competitive with my own colleagues. Even my own clients. It’s a hard thing to admit, but it’s real. Not long ago, I found myself scrolling through a client’s Instagram, watching her business take off, her offers sell out, and her confidence shine. Instead of celebrating her, my stomach tightened.…

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