Posts Tagged ‘business growth’
Fireworks or Campfire?
Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…
Read MoreSelling Without Selling Your Soul: How to Ask for the Sale Without Feeling Sleazy
Let’s talk about something that makes a lot of heart-centered business owners squirm: asking for the sale. Not hoping.Not hinting.Not “putting it out there and seeing what happens.” I mean actually asking. (Coaches, this one is lovingly written for us.) If you’ve ever finished a discovery call, a consultation, or a powerful conversation with a…
Read MoreFail Forward: Why Flexibility is the New Strategy in Business (and a Case for Brave Marketing)
Let’s be honest: what worked even a year ago in marketing feels… dated.And five years ago? That’s practically another dimension. The world has shifted. Business has shifted. Energy has shifted. And as marketers, entrepreneurs, and service providers, we’re being asked to do the same.To evolve. To unlearn. To fail forward. The Rules Have Changed For…
Read MoreOne of the Best Marketing Strategies for Small Businesses? Do a Great Job.
When you think of “marketing,” what comes to mind? Social media? Paid ads? SEO? Sure, those are all important, sometimes pricey, pieces of the puzzle. But for small businesses—especially those with limited budgets—there’s one strategy that trumps them all: Do a great job. Consistently. Delivering on your promises (and even going the extra mile) is…
Read MoreWhy Women Compete Instead of Collaborate—And How We Can Change It
I’ll be honest—I’ve caught myself feeling competitive with my own colleagues. Even my own clients. It’s a hard thing to admit, but it’s real. Not long ago, I found myself scrolling through a client’s Instagram, watching her business take off, her offers sell out, and her confidence shine. Instead of celebrating her, my stomach tightened.…
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