The Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies

By Erin MacCoy | May 19, 2025
A person sits at a wooden desk by a window, using a laptop with an orange external drive attached—perhaps researching marketing strategies. A backpack and coffee cup are nearby, creating an inspiring workspace.

Because not every business owner should approach email the same way. Let’s be honest: Email marketing advice can feel overwhelming, especially when it’s all “do this or you’ll be left behind” energy. But if you’ve ever sat down to write a newsletter and thought, this doesn’t feel like me, you’re not alone. Email marketing works…

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