“Not Ready” to Willing—and in Motion

The word "Ready" is highlighted in green on a printed page, symbolizing motivation and readiness to change, with the surrounding text visible but out of focus.

One client’s journey from stuck to soaring Client Background:My client, a former corporate professional with two decades of experience, recently made the courageous leap into coaching. Smart, intuitive, and deeply heart-centered, she had a beautiful offer ready to go… but was caught in the all-too-familiar loop: “I’m just not ready to launch.” She had the…

Read More

The VIP Onboarding System Your New Clients Will Thank You For

Podcast cover for "Soul Biz BFF with Erin MacCoy," episode S1 E20: "The VIP Onboarding System your new clients will thank you for," featuring Erin MacCoy’s portrait set against a starry background, highlighting client onboarding magic.

How to Make Every New Client Feel Like a Total Yes from Day One There’s a moment in every coaching or service-based business that feels magical… When a client says YES. They choose you.They’ve decided to invest.They’re ready to take that next step — into transformation, healing, growth, or support. But here’s the thing no…

Read More

One of the Best Marketing Strategies for Small Businesses? Do a Great Job.

A man at a checkout counter smiles at a woman making a contactless payment with her smartphone, appreciating the great job small businesses do in embracing modern marketing strategies. Sunglasses rest on the counter, and shelves with boxed products fill the background.

When you think of “marketing,” what comes to mind? Social media? Paid ads? SEO? Sure, those are all important, sometimes pricey, pieces of the puzzle. But for small businesses—especially those with limited budgets—there’s one strategy that trumps them all: Do a great job. Consistently. Delivering on your promises (and even going the extra mile) is…

Read More