Posts Tagged ‘marketing strategy’
Fireworks or Campfire?
Why chasing attention isn’t the same as building a brand, and how to know which one you’re really doing. Whose Story Is It Anyway? Scroll through your feed right now. Instagram, TikTok, YouTube, and Facebook. You’ll find influencers holding up products, sharing discount codes, and weaving brands into their daily stories. It’s become the default…
Read MoreNike Just Did Something That Made Me Stop Scrolling
Nike Just Did Something That Made Me Stop Scrolling After 40 years of “Just Do It,” Nike dropped a campaign that caught me completely off guard: “Why do it?” My first thought? Are they seriously questioning their own legendary slogan? But the more I sat with it, the more genius it became. See, we’re living…
Read MoreThe Brand-Business Development Connection: Lessons from 15 Years in the Trenches
You know that moment when you’re sitting across from a business owner and you can practically see the light bulb go off? After fifteen years of helping entrepreneurs untangle the beautiful mess where branding meets business growth, I’ve been lucky enough to witness countless “aha” moments. That instant when they realize their brand isn’t just…
Read MoreThe Email Marketing Sweet Spot: 5 Entrepreneurial Styles, 5 Aligned Strategies
Because not every business owner should approach email the same way. Let’s be honest: Email marketing advice can feel overwhelming, especially when it’s all “do this or you’ll be left behind” energy. But if you’ve ever sat down to write a newsletter and thought, this doesn’t feel like me, you’re not alone. Email marketing works…
Read MoreOne of the Best Marketing Strategies for Small Businesses? Do a Great Job.
When you think of “marketing,” what comes to mind? Social media? Paid ads? SEO? Sure, those are all important, sometimes pricey, pieces of the puzzle. But for small businesses—especially those with limited budgets—there’s one strategy that trumps them all: Do a great job. Consistently. Delivering on your promises (and even going the extra mile) is…
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