Ready-set-video!

Hand holding a smartphone displaying the YouTube app logo on the screen, ready to dive into an endless world of captivating video content.

To video or not to video- there is no question. No ifs, ands, or buts about it. Video is where it is at when it comes to marketing your business. If you’re not doing video, you’re not being seen (or building trust). I have been doing video now for more than a year. It took…

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A look at Branding vs. Marketing

Two simplified human figures wearing boxing gloves are facing each other, one with red gloves and the other with black. This visual element is perfect for branding, conveying a sense of confrontation or competition.

What is the difference between Branding and Marketing? When I am in front of a group talking about Branding and Marketing, I always start with a definition of both. There are a lot of ways to define Branding- even more about Marketing. Somewhere along the way, I found a simple, easy to remember definition. Branding…

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2017: A quick look back

A person's eyes are visible in a rearview mirror from the car interior, with a blurred 2017 city street scene in the background.

Take a look back. You can do it! As we move into 2018, it’s never a bad idea to look back at what 2017 showed us as business owners. I know, for me, I ask myself questions to help evaluate what worked and what didn’t. An important part of any planning process is analysis, and…

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2017 Homestretch: Turning a vision into a plan

A person meticulously planning their day using a laptop, with a coffee cup, highlighters, and a stack of papers spread out on the table.

Let’s do this. Let’s crush 2018. We have our vision. We have our ideas. Now it’s time to create the plan. “Yikes,” you cry. “I can’t possibly do this. I’m overwhelmed!” This very exclamation is something I often hear from busy business owners who know they need to market their business in order to grow,…

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2017 Homestretch: What do I do now?

Scrabble tiles spelling "WIN" are placed on top of a scattered pile of blank wooden tiles.

We’ve all been there. The homestretch is upon us and there is just a little bit more time in the year to do something positive and impactful to market our business to finish strong. In this week’s Monday Marketing Minute, we address this very common situation and look at an alternative to throwing in the…

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What’s your one thing: Evaluation Matters

marketing plan

How is your “one thing” making an impact? In this week’s Monday Marketing Minute, we evaluate what’s working and what’s not- and what’s next as we near the finish line in 2017. This week’s it’s all about evaluating your efforts and making sure that what you’re doing is landing the way you want it to…

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