What’s your one thing: Evaluation Matters

By sherrables | November 25, 2017
marketing plan

How is your “one thing” making an impact? In this week’s Monday Marketing Minute, we evaluate what’s working and what’s not- and what’s next as we near the finish line in 2017. This week’s it’s all about evaluating your efforts and making sure that what you’re doing is landing the way you want it to…

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The power of the notecard

By sherrables | October 30, 2017
A hand holds a red rose postage stamp above an envelope with a notecard tucked inside, complete with another stamp affixed and writing on the envelope.

I admit it. I’m a notecard junkie. I send them. I love getting them. When I’m in the store, I get giddy when I see boxes of them. They are notecards and they matter. Sending things by mail matters to me. It helps me to stand out. It helps me connect with the people I…

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So, what do you do for a living?

By Erin MacCoy | October 1, 2017
A close-up of elevator buttons with the number three button highlighted in red. Numbers four, two, and three are visible with braille markings, embodying the precision that parallels a fulfilling career in accessibility.

Pop quiz hot shot — what do you do for a living? A must-have for any business owner is a pocket-sized speech called an elevator pitch. Imagine you have 30 seconds, 60 seconds, 90 seconds to communicate what you do in a compelling way, that’ll leave your listener wanting to hear more. This is called…

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Inspired blogging for the non-writer

By Erin MacCoy | September 24, 2017
Person writing in a notebook with a pen while using a laptop on a wooden table, clearly inspired blogging. A smartphone is placed nearby.

Blogging matters. One of the best marketing tactics around is blogging. A blog provides dynamic and new content to your website. Search engines love new content. They are constantly looking for it. If you want to be noticed by Google and others, you have to blog. Period. Repeat. Stuck for ideas on what to write…

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