Quick tips to generate qualified leads

By sherrables | May 6, 2018
generate qualified leads

No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and fuzzy qualified…

Read More

So, what do you do for a living?

By Erin MacCoy | October 1, 2017
A close-up of elevator buttons with the number three button highlighted in red. Numbers four, two, and three are visible with braille markings, embodying the precision that parallels a fulfilling career in accessibility.

Pop quiz hot shot — what do you do for a living? A must-have for any business owner is a pocket-sized speech called an elevator pitch. Imagine you have 30 seconds, 60 seconds, 90 seconds to communicate what you do in a compelling way, that’ll leave your listener wanting to hear more. This is called…

Read More

5 steps to delivering a confident (and killer) presentation

By sherrables | April 10, 2017
A person holds a tin can with a string attached, speaking into it, emulating a makeshift telephone.

Recently, I coached an Ornithologist (bird expert) in preparation for a conference. He was new to the world of public speaking and hundreds of people were expected to come hear his talk. Step 1: Know your audience. He was nervous. During our first session together, I discovered that not only did he need help crafting…

Read More