Posts Tagged ‘SMART marketing’
Doing the right first thing first when it comes to Marketing
When it comes to Marketing, it can be hard to know what do or what to do first. This is a real Marketing scenario for many busy business owners. Questions I hear in consults all the time include: Where do I make an investment? (insert time, money or effort here) What will make the most…
Read MoreQuick tips to generate qualified leads
No one likes to cold call It’s got to be one of my least favorite things to do in life, and I certainly don’t enjoy doing it to generate business. A qualified lead is so much easier to follow up on than a cold list of names and numbers. Create a warm and fuzzy qualified…
Read MoreThe Newsletter Faux-Pas
We’ve all been there- the uninvited newsletter in our inbox We’ve opened up our inbox and found unwanted, spammy, emails or newsletters from people or companies we don’t know or don’t care about. We have not given them permission to show up in our everyday email, and we feel violated. Ok, maybe I exaggerate a…
Read MoreHope is Not a Strategy
Poor strategy. Poor results. I couldn’t believe my ears. “I hope this flyer works,” said the small business owner. I took a look at the flyer. It was poorly designed, badly worded and didn’t even have a logo. On top of that, the folding was poor and it didn’t have the contact info of the…
Read MoreBranding vs Marketing: The video recap
Recently, I put together a series on the differences between Branding and Marketing. If you haven’t read previous posts, check out the recap videos via my Facebook page. The series features ways to distinguish yourself as the only business to turn to when your prospects need your product or service. I also share some of…
Read MoreWhat’s your one thing: Key Message Evaluation
What are your key messages and how are you using them for good (and customer awareness)? In this week’s Monday Marketing Minute, we continue on the thread of doing just one thing to finish strong in 2017. This time around it’s all about messaging- clearing it up, communicating it well, and creating renewed awareness- all…
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