Posts Tagged ‘SMART marketing’
Why work with a Marketing Coach?
Big coaching news! I am excited to announce my Marketing Coaching Programs are now up and running here on the website. How does working with a Marketing Coach bring value to your business? If you have a business coach or a life coach or a productivity coach, you may already know the value of working…
Read MoreInspired blogging for the non-writer
Blogging matters. One of the best marketing tactics around is blogging. A blog provides dynamic and new content to your website. Search engines love new content. They are constantly looking for it. If you want to be noticed by Google and others, you have to blog. Period. Repeat. Stuck for ideas on what to write…
Read MoreWatch out! Deer in Headlights Ahead!
Overwhelm. We’ve all been there. This week it’s all about marketing micro-planning. It’s a term and a method I use with small business owners to reduce overwhelm and encourage action. The History of Marketing Micro-Planning Over the years, I have written many year-long marketing plans. These multi-page, multi-chapter plans often became obsolete as technology morphed…
Read MoreWhere are your people hanging out?
Where do your target audiences hang out online? Last week we looked at the very beginnings of developing a buyer persona or an audience profile. Once you have that in hand, in detail mind you, it’s time to determine where they are hanging out- in particular, on Social Media. Yes, yes, I know some of…
Read MoreTap into your target audiences
Target audiences are merely a strategy away A business needs customers. Plain and simple. But, you, dear business owner, have to take some time and determine who exactly your customers are- your targets, as it were. It’s critical to know what type of person is interested in your products and services. When I work with…
Read MoreMake the most of your messaging
What is a key message? A key message is a strong statement about an organization’s belief about itself. It can also be a strong statement about a particular issue about which the organization takes a stand. As a business, it’s a good idea to have 2 or 3 statements that really tell your story. I…
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