Organize your own customer data for the win

By sherrables | April 3, 2017
A laptop with a blank screen rests on green grass outdoors, with trees and a pathway in the background, perfect for organizing customer data in a tranquil setting.

Today I googled the term, “marketing help” just to see what is on page one. I was taken aback when I saw the results that came up were all about customer data. The majority of the listings, including the ads, were all about systems creation. Their listings were all sparkly and promised results in minutes.…

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Your brand starts with you … and this is not a drill.

By sherrables | January 28, 2017
Three people sit on a bench in front of a large wall covered with numerous black-and-white portrait photos, and you can sense the stories each image starts to tell.

Let’s go to a networking event! Ugh. Really. Do I have to? Let me set the scene: A massive networking event with a sea of professionals in varying industries. Everyone trying to get in front of the “right” people. Mingling. Mixing. Talking about business. You can almost hear the nerves rattling and shaking in the…

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Bringing you into your business

By sherrables | October 15, 2016
Two people sit on a bench holding mugs, with a pug bringing joy as it sits between them. They appear relaxed and happy. The background contains wooden paneling.

Small business owners, listen up. Whether you like it or not, you are the core of your business, not the products or services you sell. You, as the small business owner, bring your own values to the table when offering products or services to your prospective customers. Here it is — bottom line: People resonate with…

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