The day that changed everything

Three nested heart shapes above text reading, "The world needs who you were made to be." Perfect for inspiring brand strategists.

Success does not always equal fulfillment

Wayyyy back in 2017, I was a successful Marketing Coach with a full practice. I was known for a number of things- helping business owners get results for sure but also being a connective Brand Strategist. While I was mostly happy with what I was doing regarding client services, something inside me felt unheard and empty all at once.

One day when I was hanging out with my sis-in-law, she mentioned something that would ultimately change my life and business forever: Human Design, the Science of Differentiation. A self-awareness tool that helped her lean more deeply into her human experience and gave her the confidence to create her future in a way that aligned powerfully with her calling to serve others.

Needless to say, I was intrigued. I have always been a soulful seeker with spiritual practices and a total and complete “woo” side. I had never thought it possible to integrate my woo with my business, so I was curious to learn more about “HD.”

A chance Human Design reading like a thunder clap from the Universe

She gifted me a reading from a friend who was also diving deep into the Human Design system. To say my reading was robust is an understatement. I was quickly overwhelmed by all the information he provided me, and I almost immediately shied away from the pages he sent me. Even though the reading was about me, I was turned off by the presentation of it all. I could sense the excitement of it from his side of the reading, but I also sensed that I would not be able to take it all in at once.

Boy, that intuitive “hit” was right on.

So, I put my reading aside and carried on. Business was business. Life was life.

Then the pandemic hit, and I was left with time to explore where I was. I took another look at the reading he gave me.

Pandemic revelations

It was this line in it that rocked my world:
You have tremendous potential for transforming the consciousness of others.

Something in that sentence activated in me something essential. I realized that I feel my most aligned and joyful in my work when I support the business owner behind the business to realize their gifts and to step confidently and powerfully with clarity into what they are called to do.

I began researching HD, devouring it. I began studying it. And, slowly, over time during the pandemic, I began to ask my clients the questions that had activated in me such a purpose and a desire to play bigger and more powerfully in my life and business.

A whole new way of client interaction and activation

My clients began to respond with new energy and a renewed sense of self. When this happened, their businesses thrived in ways that were sustainable, measurable, and scalable. I saw them lean into their own innate gifts and talents, and their businesses flourished as much as they did. And, importantly, I felt a joy in my heart that was so magical.

I appreciate you reading this post today. I appreciate you, for being a part of the story and journey that is unfolding for us both!

Interested in Human Design?

Schedule your Human Design reading by clicking this link. Introductory pricing ends September 1st!

Erin MacCoy

My greatest joy is shining a light on the strengths and abilities of others, allowing them to move forward with purpose and intention and without hesitation by understanding and embracing who they really are.